Opportunities don’t happen….you create them!” Chris Gosser

The way in which people search for your business is changing and at a significant pace! For years, we’ve been ‘Googling’ information and placing trust in the search engines we’re familiar with.

Alarmingly, the majority of businesses are unaware of the major shift that’s occurring when it comes to your business being indexed and ranked on smartphone personal assistants. 43% of people who use these services do so because they say it’s quicker than doing a google search.

Most people have been in a situation where they’ve had to ask Siri, Cortana or Alexa for directions, where the nearest petrol station is, where you can purchase a specific product or for other business information. Have you ever wondered why your business doesn’t appear at the top of Siri’s list? Businesses are missing lucrative opportunities to get themselves noticed!

In modern society, we’re an economy driven by brand image and smartphones, where you walk down the street and it seems like almost everyone has their eyes glued to their phones. We are a society transfixed with technology and information at our fingertips (or voices!!), and that’s why your business needs to ensure you’re digital prepared!

Now more than ever is a crucial time for you to review your marketing activity and ensure you remain one step ahead of your competitors. Remember, you need to walk the talk, not talk the talk!

If you’d like to discuss your businesses opportunities further, then contact Declan on d.walker@www.dandmcreative.com