General Corporate Styling, a Few Rules & Guidelines to Maintain Consistency
General Typography Guidance
Typography style should remain consistent throughout all advertising mediums, retaining consistency and memorability. The following typeface should be used unless other typographic style enhances a specific message. Futura Condensed Extra Bold. A headline font that used and trusted to communicate well by organisations such as NIKE.
Universal Smartcards Digital Thumbprint (Advertising)
A Physical Digital stamp associated with Universal Smart Cards Advertising. Will generate memorability and also avoid copycat reproduction (acting as watermarked graphic across all mediums).