Your Website Is Your Digital Shop Front. Prospective Customers Use Your Website To Compare Your Credibility & Professionalism.

A modern, fast and compelling website builds trust in your brand and converts sales, but first, you have to get yourself found.

Here are a few important areas to consider when auditing the performance of any website, whether newly launched or existing:-

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Website Load Speed

Fast websites increase user satisfaction and improve the overall efficiency of the web. Having a website with a fast page load not only benefits the user, it will help with your overall ranking with search engines. Target a page load time of 2 seconds or less for ideal performance and SEO.

Website Responsiveness

Responsive website design is the web design approach aimed to view websites on different devices, resolution by checking the able render and adjusting the page to provide the optimal viewing experience.

Robots.txt Optimisation

A “robots.txt” file is a file at the root of site that indicates those parts of your site you don’t want accessed by search engine crawlers.

XML Sitemap

A sitemap lists the URLs that search engines can index while proposing any additional information (such as date of last update, the frequency of changes and their level of importance). This allow search engines to crawl the site more effectively.

WWW & Non-WWW

Canonical issues can arise when 301 redirects are not properly in place. This means that your website can be accessed by search engines from different URLs and risk being flagged for duplicate content.

HTTP & HTTPS

Having a valid Secure Socket Layer Certificate, (SSL) and serving your site over https is essential and ensures traffic between your server and a users browser is encrypted. This stops anyone snooping on sensitive data, such as credit card info and also gives your site credibility, site witout a valid SSL will be marked down in SERP listings and most modern browsers will block access to the site without the user giving express permission.

Search Engine Indexing

While one might think that the more pages indexed in Google the better, this can actually hinder the ability of Google to crawl the website and determine which are your most important pages. Googlebot may also become “tired” and leave your website before getting to the important content.

Pages Indexed by Google

Google and other search engines crawl your site and then analyse the quality of each page to determine whether they will place the page in their index in order to have the possibility of appearing in their search results. Analysing how many pages you have submitted to Google and how many they have indexed.

Blog & Blog Content

Blogging is an excellent way to provide a constant stream of on-site content for your website. Content should always appear on your blog (or website) before it is posted anywhere else. Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.

Missing Meta Descriptions

Though meta descriptions don’t have a direct influence on rankings, they are used by search engines to display your page’s description in search results. A good description helps users know what your page is about and encourages them to click on it.

Duplicate Meta Descriptions

The Description Meta Tag is a short summary of a webpage’s content that helps search engines understand what the page is about and can be shown to users in search results. Duplicate meta descriptions on different pages mean a lost opportunity to use more relevant keywords.

Missing Image ALT Tags

Alt text (alternative text), also known as “alt attributes”, “alt descriptions,” and colloquially but technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. These are primarily used to describe images to people who use non visual browsers, such as screen readers for visually impared users, but are also a good source of keyword placement within a page.

A Contact Forms “Thank You” Page

A “Thank you” page is a web page where customers are redirected immediately after they submit their information in your contact form. While creating your form, you can specify a web page on your site to use as your form’s thank you page. This is also a key conversion metric for most websites for use in analytics.

Social Media Links

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

We can help you with this…

To get a comprehensive website audit, just go to our contact form and select website audit.

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