Your Website Is Your Digital Shop Front. Prospective Customers Use Your Website To Compare Your Credibility & Professionalism.

A modern, fast and compelling website builds trust in your brand and converts sales, but first, you have to get yourself found.

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Here are a few important areas to consider when auditing the performance of any website, whether newly launched or existing:-

Page Speed Insights

PageSpeed Insights measure the performance of a page for mobile and desktop devices. It fetches the URL twice, once with a mobile user-agent, and once with a desktop user-agent. PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points.

Website Load Speed

Fast websites increase user satisfaction and improve the overall efficiency of the web. Having a website with a fast page load not only benefits the user, it will help with your overall ranking with search engines. Target a page load time of 2 seconds or less for ideal performance and SEO.

Website Responsiveness

Responsive website design is the web design approach aimed to view websites on different devices, resolution by checking the able render and adjusting the page to provide the optimal viewing experience.

Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are an open-source initiative aiming to make the web better for all. They enable the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. AMP pages aim to provide a fast, reliable web experience. On mobile search, the AMP icon helps users quickly identify pages that load quickly and smoothly.

Robots.txt Optimisation

A “robots.txt” file is a file at the root of site that indicates those parts of your site you don’t want accessed by search engine crawlers.

XML Sitemap

A sitemap lists the URLs that search engines can index while proposing any additional information (such as date of last update, the frequency of changes and their level of importance). This allow search engines to crawl the site more effectively.


Canonical issues can arise when 301 redirects are not properly in place. This means that your website can be accessed by search engines from different URLs. This means that search engines can then potentially index your site under different URLs, meaning that it will look like a site of duplicated content.


Switching to HTTPS will help you stay in good graces with Google. Along with all of the SEO benefits (which are only going to increase), HTTPS is a far more secure system for your website to operate. Security for your site and your users is the most important aspect of making the switch from HTTP to HTTPS.

Search Engine Indexing

While one might think that the more pages indexed in Google the better, this can actually hinder the ability of Google to crawl the website and determine which are your most important pages. Googlebot may also become “tired” and leave your website before getting to all important pages.

Pages Indexed by Google

Google and other search engines crawl your site and then analyse the quality of each page to determine whether they will place the page in their index in order to have the possibility of appearing in their search results. Analysing how many pages you have submitted to Google and how many they have indexed.

Blog & Blog Content

Blogging is an excellent way to provide a constant stream of on-site content for your website. Content should always appear on your blog (or website) before it is posted anywhere else. Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per month.

Duplicate Page Titles

Duplicate title tags make it difficult for search engines to determine which of a website’s pages is relevant for a specific search query, and which one should be prioritised in search results. Pages with duplicate titles have a lower chance of ranking well and are at risk of being banned.

Duplicate H1 Tags

It is a bad idea to duplicate your title tag content in your first-level header. If your page’s title and h1 tags match, the latter may appear over-optimised to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.

Missing Meta Descriptions

Though meta descriptions don’t have a direct influence on rankings, they are used by search engines to display your page’s description in search results. A good description helps users know what your page is about and encourages them to click on it.

Duplicate Meta Descriptions

A TAG is a short summary of a webpage’s content that helps search engines understand what the page is about and can be shown to users in search results. Duplicate meta descriptions on different pages mean a lost opportunity to use more relevant keywords.

Missing Image ALT Tags

Alt text (alternative text), also known as “alt attributes”, “alt descriptions,” and colloquially but technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.

A Contact Forms “Thank You” Page

A “Thank you” page is a web page where customers are redirected immediately after they submit their information in your contact form. While creating your form, you can specify a web page on your site to use as your form’s thank you page.

Social Media Links

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

We can help you with this…

To get a comprehensive website audit, just go to our contact form and select website audit.

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