One of our clients, Lancashire based REM UK Limited have recently celebrated one hundred years in business within the Salon and Spa furniture manufacturing industry
Over the past century, REM have grown into an international supplier of high-quality furniture, exporting products all over Europe, America and the Far East. From humble beginnings, selling solely electrical hairdryers, REM now employs around 80 skilled staff at their facility in Nelson.
To celebrate their achievement, REM created a unique range of salon furniture, aptly named the ‘Centenary Range’. This new range of products combines traditional manufacturing methods with contemporary, cutting edge design
To promote the launch, REM have worked in partnership with ourselves, to help brand and promote the Centenary Range in a variety of ways including; print and digital media to reflect the dynamic history of REM throughout the last century.
Commercial Director, Trevor Lingard commented ‘It’s been a long journey for REM having to adapt within an ever-changing industry. From our roots as an Electrical Manufacturer through the mid 1900’s, we’ve now developed into the UK’s market-leader in the supply of salon & spa furniture and are now breaking out into the Global market. Testament has to go to the team we work with at REM and the hard work put into the business since the 1990’s to keep up-to-date with the technology, training and diversity needed to both retain and grow the business.’
Our Creative Director Damian Greenwood was the creative lead behind this ambitious project and now the REM reception area proudly displays a visual, ‘timeline’ piece of artwork, showcasing the business throughout the years.
Damian commented ‘It’s been an honour to have worked with REM over the last few years. A project as personal and intricate as a timeline, spanning a century, conjures up many fascinating pictures, stories and significant moments throughout history. I feel that the result speaks for itself and hope that the wall art stops many visitors in their tracks as they pass the reception area.’
Trevor added ‘working with Damian has been an absolute pleasure, he completely got under the skin of the project and understood exactly what we wanted to achieve. The timeline now proudly hangs in our reception area and through Damian’s evocative design we can now showcase the full journey of REM. I couldn’t be happier with the result’
Going forward, REM’s ambitious objectives are to make greater inroads into the American market. They are working with a large Californian based distributor to increase REM’s exposure to the West Coast and are attending trade shows in Orlando with the aim to attract custom from the Floridian peninsula.
REM have proven that continual re-invention, investment in people and staying one step ahead of the competition can lead to success and longevity in their industry.