Thought Provoking Articles,
Inspiration, industry insight and just stuff that might spark your imagination
ARTICLES AND NEWS FROM D&M CREATIVE
If you’ve studied or practised marketing you’ll be familiar with the ‘4P’s’ - it’s a concept that provides the foundation of everything a company does – Product, Place, Price, Promotion. In services marketing you can add 3 more – People, Process and Physical Evidence. Now, before you start to read something else or doze off, if you consider where you work, these P’s will be relevant in some form. Standing out in a crammed market Today’s marketplace is crammed with businesses
The dramatic increase in marketing automation technology over the last few years is leading some companies to question the need for high-level marketing professionals. In fact, the Marketing Automation Technology Forecast, 2017 to 2023 (Global) by Forester Data (click here to view) predicts that spending on this type of marketing technology will reach $25bn in 5 years time. There’s no doubt that embracing automation technology can assist companies to increase their visibility and profitability but the reality is that the
Seeking a new challenge? We're looking for a motivated, ambitious and experienced account manager / marketeer. OTE £30,000+ You will have 3+ years agency experience working with clients, great interpersonal skills and the ability to promote our range of design and marketing services. Success at business development including new business and client management would be a great asset. Package inline with experience and will include a basic salary plus excellent commission structure, mobile and pension. Contact us and tell us about yourself,
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"Opportunities don’t happen….you create them!" Chris Gosser The way in which people search for your business is changing and at a significant pace! For years, we've been ‘Googling’ information and placing trust in the search engines we're familiar with. Alarmingly, the majority of businesses are unaware of the major shift that's occurring when it comes to your business being indexed and ranked on smartphone personal assistants. 43% of people who use these services do so because they say it’s quicker than
Your business has endless opportunities, are you utilising them? The marketing industry is undergoing one of the biggest business-shifts to embrace the UK. This quiet revolution is truly changing the face of how we interact, optimise and promote. With businesses diverting their efforts from traditional outbound methods, we’re now seeing a marked increase in the number of organisations using inbound marketing tactics. Utilising content, social media and SEO, Inbound Marketing has taken the US by storm, and now UK businesses
Your content mustn't lie, so make it good... As the importance of having an inbound marketing strategy continues to gain momentum across the Globe, why is it that, here in the UK, businesses seem quite slow on the uptake? In this age of information, the quality of our content has become ever more important to gain any momentum on an already congested infrastructure called the internet. The sea change in America is already at full pace with an ever growing
Children are the Greatest Delegators, Innovators, Team Players and Thought Leaders. I was recently in the unfortunate situation whereby I had to take my 10 year old son to Accident & Emergency, a pretty stressful environment for all as you can imagine. However, for a small group of youngsters, it was simply another opportunity to seize the moment, rationalise the situation and get on with doing what most children do best, highly creative, imaginative play. It utterly amazed me how
Speak more, win more... fact! Technology is great for communication. I have clients that text, email, WhatsApp, Facebook message and I’ve won projects through email exchanges without even speaking! Over the past few months I’ve started noticing the phones ringing less in our office and when visiting clients, people seem to be speaking less to their customers, suppliers and prospects. Sure, it’s efficient, but is it really good for business? The answer… Yes and No! I’ve already mentioned some great
Google wants you to secure your site. If I told you that you could improve your ranking in google and your users browsing security by just employing one simple thing on your web server, would you be interested? Well you can do both of these things right now by installing an SSL certificate. The average web developer didn’t really need to care much about SSL certificates unless they were running an e-commerce site, but that all changed in 2014 when google
We all perceive things differently, so maybe there isn't ever an absolute, nailed on ‘correct' answer? Take another look at the image above. Is it a profile picture, or face on? What's your perception? The answer is both, it simply depends how you interpret what you see. The same applies to all of our senses, we all hear things differently, enjoy different tastes and smells. We all have varying ideas, we think differently! So how can one advertising campaign or
15 years ago this month, D&M Creative incorporated as a marketing, advertising and design company. It’s been an amazing journey of discovery over that time - a constantly changing and evolving industry. How did you promote your business in 2002? How did other businesses promote their products and services to you in 2002? Do you remember when direct mail turned into email, newspaper advertising moved online, message delivery and communications became instantaneous? The only guarantee for the next