Packaging – Form
If an amazing plate of food starts in your eyes, then an amazing product begins in your hands. To hold a product in your hands, the size, the weight, the three dimensional form starts your decision making journey as to whether it feels right for you or not. Certain psychologists argue that we are not persuaded by form in our decision making process. Have you ever chosen a perfume, a new watch or an expensive gadget on the strength of the packaging? After all, it’s what attracted you in the first place!
Packaging – Function
Good packaging also serves to protect, help with transportation or preservation. Tetrapak’s liquid holding paper carton is one the most successful packaging concepts of all time. For all of our modern technology developments over the last fifty years, we still haven’t found a better method of preserving food, such a fish, than the tin can.
Packaging – Volume & Space
Great packaging, as a general rule, serves to compact manufactured products for importation in a protective and stackable environment. Space on cargo ships and aircraft is limited, so a well designed B-flute box or interlocking cartons can reduce the cost on the shelves. The more that can be shipped in one container from the far east, the more cost-effective it becomes.
If you have a luxury item that requires packaging, or a volume import product, please call us and allow us to discuss everything from FMCG regulations to mass production overseas.