Google wants you to secure your site.

If I told you that you could improve your ranking in google and your users browsing security by just employing one simple thing on your web server, would you be interested?

Well you can do both of these things right now by installing an SSL certificate.

The average web developer didn’t really need to care much about SSL certificates unless they were running an e-commerce site, but that all changed in 2014 when google introduced encryption as a ranking factor. It wasn’t going to be a huge boost, much like the responsiveness boost, it was an on/off kinda thing but January 2017 saw them take things one step further. Any pages that collect passwords or credit card information that aren’t served under ‘https’ will be marked as ‘Not secure’ in the chrome web browser.

Eventually all none https pages will be shown with a BIG red ‘NOT SECURE’ mark and you definitely don’t want your audience being faced with that!

Not all SSL certificates are created equal, and do vary in price, but for the purpose of this article, we’ll just discuss what you need to achieve the ranking boost.

Your certificate must be correctly installed and you need to ensure that your site links (i.e. images, stylesheets etc) are all served under the ‘https’ prefix. You must also move over your analytics and webmaster tools settings to reflect your new encrypted preference.

We can help you with this, if you’d like to discuss this in more detail or have any other web related enquiries contact our technical director Gary on