What is SEO?
SEO stands for Search Engine Optimisation and it is a process of developing and optimising pages on your website to appear higher in search results. This can be achieved by various different methods such as; keeping your site updated, having a great social media presence, blogging frequently and using the right keywords.
SEO optimisation can take many different forms. From making sure your website is updated with relevant content, to updating title tags and meta descriptions or steering users to other parts of your website that you’re proud of.
Another approach to improve SEO is the creative use of keywords. Keywords are the terms and phrases you input to match what your customers are typing into search engines. The more specific you are with these, the higher chance you have of rising to the top of search results