Monthly Archives: May 2018

The end of the Marketer? Not quite yet…

The dramatic increase in marketing automation technology over the last few years is leading some companies to question the need for high-level marketing professionals.    In fact, the Marketing Automation Technology Forecast, 2017 to 2023 (Global) by Forester Data (click here to view) predicts that spending on this type of marketing technology will reach $25bn in 5 years time.   There’s no doubt that embracing automation technology can assist companies to increase their visibility and profitability but the reality is that the

The end of the Marketer? Not quite yet…2018-05-30T15:20:06+00:00
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