Valley Aquatics is a tropical, marine and coldwater fish centre. After being established for 25 years the previous owners decided to retire and a new company purchased the 4.5 acre site and premises. Very little investment had been made in the branding and marketing of the company so after establishing the website, corporate identity and new signage, we planned a launch event. The event used radio, TV, direct mail and point-of-sale promotion material and attracted over 2,000 visitors in 3 days. Revenue for the three days was 250% higher than over the same period in the previous year! A complete success!
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