The Centre of Vocational Excellence for Textiles Into Fashion at Blackburn College and Burnley College chose D&M Creative for their new branding. The project involved designing a high specification brochure with associated literature and exhibition media.

The new brochure includes specialised paper, foiling, spot UV and lamination. One of the main challenges was sourcing high quality, royalty free fashion photography but the results of this time and effort are superb. The Strategic Marketing director at Blackburn college stated "the finished brochure has gone down well with employers and is very striking.

When it arrived in our office the most commonly used phrase was a simple WOW!"

Pictured: Brochure Cover

Morgan Rothwell, D&M's Marketing Director recently had a piece of research published into male consumerism with co-authors Professor Vincent-Wayne Mitchell and Cathy Bakewell. Morgan's original research looked at fashion consciousness in men and developed a new paradigm of male consumerism.

This new piece of research, published in the International Journal of Fashion Marketing and Management, focussed on the intensification of social and commercial pressures on men to become fashion consumers and specifically researched Generation Y male consumers.

Morgan commented that "It's a great accolade to receive international recognition for the extensive research that's been done in this area and I'm very proud to be associated with two leading experts in this field". For more information about the article click here to visit Emerald.

Pictured: Damian Greenwood, Creative Director, D&M Creative

D&M Creative’s design for specialist property company Luxury Spanish Villas was named Best Real Estate Agency Website at the Bentley International Property Awards. The Bentley Award - jointly sponsored by the Daily Mail - was made during a glittering ceremony at London's Marriott Hotel in Grosvenor Square.

“Not only was this an international honour but the website was up against those from some of the industry’s leading players, so we were absolutely delighted it came out on top. We believe that good website development is dependent upon getting the right balance between functionality and eye-catching design. It is something we are constantly striving for" says D&M’s Creative Director, Damian Greenwood. “What made the brief even more interesting was the fact that the client was based in Spain!

The MD of Luxury Villas Int Said; “My requirements were very specific and D&M worked hard to deliver. The online brand is the most important development my business has ever benefited from, because the internet is, and continues to be, the only medium where small companies can properly compete with their larger counterparts.” The website can be found at www.luxuryspanishvillas.net

Pictured: Damian Greenwood, Creative Director, D&M Creative

D&M Creative were proud to be a sponsor of the 2005 Annual Ceremony for the Guardian Angel Entrepreneurs Network - this year featuring Sir Digby Jones, Director General of the CBI, as the Guest of Honour! Also included in the speakers list is the Rt. Hon. Jack Straw MP Blackburn - Secretary of State Foreign and Commonwealth Office, while the event was hosted by ITV's Rob McLoughlin.
 
D&M shared sponsorship of the event with several other high profile organisations including CAPITA & The Institute of Directors. D&M produced all of the artwork for the event from tickets and posters to exhibitions stands, banners and certificates. Amanda Meachin, Chief Executive of Community & Business Partners commented:- "It is without doubt a team effort that goes into putting the Guardian Angels Annual Awards together and everyones input is just as important. However, with the very generous support from D&M Creative and your many contacts, the status of the event was superb".

Pictured: Morgan Rothwell, Director, D&M Creative - Sir Digby Jones, Director General of the CBI

The newly launched Luxury Spanish Villas website is being named as a ‘hot contender’ for the title of ‘Overseas Estate Agent Website of the Year’ in a competition run by The Times newspaper.

The website designed by D&M Creative is attracting high numbers of viewings and enquiries from people all over the world interested in buying a property in Spain. The Managing Director of LSV said that “I’m delighted with the new website. My requirements were very specific and D&M worked hard to deliver what I see as being the most important development my business has ever benefited from!”

Morgan Rothwell, Marketing Director at D&M Creative recently won BNI member of the year for the Lancashire region. Morgan has been involved with BNI for in excess of 3 years and has helped to grow several BNI ‘Chapters’ around the region.

BNI is the largest business referral organisation of its kind in the world. With over 70,000 members in 21 countries it generates £700m+ in business for its members each year. D&M Creative have found clients, suppliers and made several strategic alliances through BNI.

When asked about the key benefits of being a member Morgan commented that “being in BNI helps you to develop trust and respect with other members of the local business community. This allows you to refer them to your own contacts to do business. I believe it is one of the best ways for a business to generate new enquiries, regardless of which sector you work in.”

Since changing hands in December 2004 the owners, management and staff at Valley Aquatics have worked tirelessly to launch a completely new retail store. Set in over 4 acres of land, the store recently celebrated its 25th birthday and has undergone a total transformation with over 1,000 Koi Carp and packed with Tropical, Marine & Coldwater fish.

D&M Creative organised the Easter weekend re-launch which included radio and press advertising, PR, a celebrity magician and was attended by some of the world’s leading suppliers in the market. In excess of 2,500 people visited the store with revenues over a 10 day period exceeding the previous 2 months takings!

Mike Donlan, the Store Manager commented “The launch D&M Creative organised has been a complete success. We’ve literally had thousands of people through the door and experienced record takings! The live radio broadcasts from the store went down especially well!”

Marine World Magazine is the only dedicated marine fish keeping magazine in the UK. Thanks to the wonders of the internet the magazine is building a truly global readership. Since D&M launched www.marineworldmagazine.com sales have risen by in excess of 15% with enquiries coming in daily!

Morgan Rothwell, Marketing Director for D&M Creative commented that “Marine World Magazine is a truly niche product with a strong reputation in the industry. Our challenge was to reflect the quality content of the magazine on the web. We are very pleased with the results and expect the website to account for 50% of revenues in 3 to 4 years time”

D&M also recently advised Marine World Magazine on their advertising strategy resulting in a 30% increases in advertising revenues over a 3 month period.